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Wolters Kluwer’s latest innovation, ‘VitalLaw AI’, harnesses the power of GenAI to enhance SEO capabilities. 

2 minutes

Wolters Kluwer has recently launched new genAI functionality for their legal research platform, VitalLaw. This puts them on par with other legal research platforms that have already incorporated AI capabilities. The new ‘VitalLaw AI’ feature covers 25 practice areas, including tax, securities, privacy, and labor and employment. It allows users to perform LLM-based skills, such as Q&A related to legal queries and summarization of research findings. However, Wolters Kluwer still maintains a human editor-in-the-loop for certain aspects of the responses provided.

According to the company, the genAI capabilities of VitalLaw AI can provide AI-generated answers while also identifying other related questions that people commonly ask. This ensures a safe and familiar experience for customers without compromising their organization’s data. The ‘editor-in-the-loop’ feature ensures that answers provided are accurate and have been pre-vetted by a Wolters Kluwer expert. User feedback and outputs are continuously reviewed to improve the answers provided.

After completing a search, customers can directly chat with VitalLaw content to generate executive summaries, create checklists, identify key points, and simplify complex legal terminology for communication with other stakeholders. Ken Crutchfield, Vice President & General Manager of Legal Markets at Wolters Kluwer Legal & Regulatory U.S., stated that VitalLaw AI harnesses the company’s practical and value-first approach to AI. It not only helps legal professionals locate and chat with the right information but also extends the workflow by creating first drafts, compliance checklists, or other key deliverables. This increases attorney productivity and can lead to better client deliverables.

Earlier this year, Wolters Kluwer also launched a dedicated ‘AI center’ that centralizes the company’s latest AI insights, research, and AI-driven information solutions. This is accessible to professionals across critical sectors such as health, financial services, legal, ESG, risk, regulatory, and compliance. Overall, this is a positive move that keeps Wolters Kluwer on pace with other legal research platforms that have already incorporated genAI ‘skills’ into their databases. It is important for them to continue to provide key information while utilizing AI capabilities.  

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Kerri is a proud member of TLP and has been serving the legal industry in marketing, intake and business development for over a decade. As CEO of KerriJames, she is relentless in her pursuit of improving intake so law firms can retain more cases without buying more leads. If your firm shares her hunger for growth, reach out and speak with Kerri.

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