At the Adobe MAX creativity conference this week, Adobe made several exciting announcements regarding updates to its Adobe Creative Cloud products, including popular programs like Premiere Pro and After Effects, as well as its Substance 3D collection. These updates are powered by NVIDIA RTX and GeForce RTX GPUs, whether they are being used in the cloud or on local RTX AI PCs and workstations.

One of the most highly anticipated features is the beta release of Generative Extend in Premiere Pro, which utilizes generative AI to seamlessly add frames to the beginning or end of a clip. This feature is powered by the Firefly Video Model and has been designed to ensure commercial safety by only being trained on content that Adobe has permission to use. This allows artists to create with confidence, knowing that their work is protected.

The Adobe Substance 3D Collection apps also offer a variety of RTX-accelerated features for 3D content creation, such as ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly. Additionally, the open beta release of Substance 3D Viewer at Adobe MAX will allow for easier integration of 3D files into 2D design workflows, improving interoperability with other RTX-accelerated Adobe apps like Photoshop.

To further enhance the 3D content creation process, Adobe has also integrated Firefly into Substance 3D Collection apps, including tools like Text to Texture, Text to Pattern, and Image to Texture in Substance 3D Sampler, as well as Generative Background in Substance 3D Stager. These features utilize generative AI to streamline the creation process and provide more options for artists.

For those looking to optimize their creative apps, the October NVIDIA Studio Driver will be available for download tomorrow. Additionally, the NVIDIA app beta offers automatic Studio Driver notifications and easy access to apps like NVIDIA Broadcast.

Adobe Premiere Pro has revolutionized video editing workflows with features like Auto Reframe and Scene Edit Detection, and the recently launched GPU-accelerated Enhance Speech, AI Audio Category Tagging, and Filler Word Detection features. Now, with the introduction of the Adobe Firefly Video Model, editors can take their video editing to the next level by utilizing generative AI to create and edit video clips using simple text prompts or images. This feature can help fill in content gaps without the need for reshoots, extensions, or reframing, and can also be used to create video clip prototypes for future shots.

Topaz Labs has also introduced a new plug-in for Adobe After Effects, a video enhancement software that uses AI models to improve video quality. This plug-in, accelerated by GeForce RTX GPUs, offers enhancement and motion deblur models for sharper, clearer video quality. Stay tuned for more NVIDIA TensorRT enhancements and Topaz Video AI effects coming to the After Effects plug-in in the near future.

In conclusion, the Adobe MAX conference has brought exciting updates and advancements to Adobe Creative Cloud products, powered by NVIDIA RTX and GeForce RTX GPUs. These updates will enhance the video editing and 3D content creation processes, providing artists with more tools and options to bring their creative visions to life.