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Apple’s Highly Anticipated Intelligence Release Expected to Launch on Oct. 28: Here’s What You Can Expect to Receive First 

2 minutes

rewrite the Apple Intelligence had a starring role at last month’s “Glowtime” event, but the company’s artificial intelligence tools were a no-show when the iPhone 16 lineup arrived on Sept. 20. Instead, we can expect a phased rollout beginning with iOS 18.1 this month.Apple has not confirmed the exact date iOS 18.1 will debut, but it has been steadily building anticipation. It released a public beta 2 last month, and earlier this week debuted an iPad mini that can run Apple Intelligence. It arrives on Oct. 23, equipped with iOS 18. When will the big iOS 18.1 update finally arrive? Bloomberg’s Mark Gurman tips Oct. 28. More features will follow in 2025, when the fully revamped Siri debuts as well as support for more languages. Here’s what to expect from Apple Intelligence in late 2024 and early 2025.

Apple Event 2024 Recap

What Is Apple Intelligence?Apple Intelligence is not a single operating system or AI model. Instead, it’s a slew of generative AI features grouped under a new branding. It can “create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks,” Apple says.
A18 Pro chip (Credit: Apple)

Apple Intelligence can only run on the newest devices (iPhone 15 Pro and up, plus iPads or Macs with at least an M1 chip). That’s not only because Apple wants to cash in on upgrades, but also because Apple Intelligence requires “a chip with substantial high-performance compute,” Sribalan Santhanam, VP of Apple’s silicon engineering group, said at the iPhone 16 event. Apple created a new chip for the iPhone 16, which is the company’s first device “designed from the ground up for Apple Intelligence,” says CEO Tim Cook. The A18 and A18 Pro are optimized for running large, generative models, with up to 2X faster processing for machine learning, 17% more system memory bandwidth, and more energy efficiency.Writing Tools For Text, EmailWhat’s up first for Apple Intelligence? October’s release will include new Writing Tools that appear “almost anywhere you type,” says Craig Federighi, senior VP of software engineering at Apple. They can help you proofread, re-write, and summarize text. But be warned, Apple is reportedly still working on preventing AI hallucinations.

This feature, along with the rest of Apple Intelligence, will only be available in US English to start. Apple will add English for Australia, Canada, New Zealand, South Africa, and the UK in late 2024. Chinese, French, Japanese, and Spanish arrive in 2025.
Apple Intelligence Writing Tools (Credit: Apple)

In the Notes and Phone apps, you can record, transcribe, and summarize audio. Like Zoom, when you initiate recording on a phone call, the participants are notified. Once the call ends, Apple Intelligence generates a summary of key talking points.If your phone is flooded with notifications, such as texts and emails, Apple Intelligence will prioritize the most important at the top. Instead of seeing the first few lines of a text or ema but make sure to keep key information.  

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Kerri is a proud member of TLP and has been serving the legal industry in marketing, intake and business development for over a decade. As CEO of KerriJames, she is relentless in her pursuit of improving intake so law firms can retain more cases without buying more leads. If your firm shares her hunger for growth, reach out and speak with Kerri.

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